Media Studies from Gender Perspective

Media Studies from Gender Perspective
Kaori Hayashi and Toko Tanaka (eds.)

186 mm x 130 mm
264pages
JPY2,100
ISBN 9784790717782
Pub date: March 2023

Digitalization and diversification of media; the spread of fake news and hate speech via social media. Yet we cannot let go of our smartphones. Gender is the best lens to use when looking at the media and society today. This is a new introductory book that teaches the basics of media theory from a gender perspective.

Table of Contents
Introduction: Studying media studies from gender perspective

Part I. Media ideology and gender

1 Freedom of expression: Why feminist debates are in tension with freedom of expression
2 Media and publicness: Women who have been forced to be less than public
3 Media and the power of representation: The production of gender through everyday life

Part II Internet space and gender

4 Social media and politics: democracy in the digital age
5 The giant IT industry: Gender bias in technology
6 Consumer culture and branding: Rank society re-stratifying gender

Part III: Mass media, journalism and gender

7 Mass media: Ties between males (companies) in the history of newspapers and broadcasters
8 What is news: The image of women portrayed by the press
9 Using the media: The impact of gender stereotypes from the perspective of audience theory

Part IV: Media culture and gender

10 Subculture theory: Women’s resistance culture and the cycle of empowerment
11 Fan culture theory: Women’s empowerment in the influx of South Korean pop culture
12 Sexuality and media: Norms of representation and sexuality
13 Ethnicity and media: Thinking from “intersectionality” where gender and ethnicity intersect

Conclusion: The information society and the future of gender

Column 1 Change the “I’m here to do it!” (Satetsu Takeda)
Column 2: Fighting with social media after #KuToo (Yumi Ishikawa)
Column 3: The Day there will be no more “Female Announcers” (Keiko Kojima)
Column 4: Contempt for sexual minorities in media content (Soushi Matsuoka)

Citations and references
Index
Authors